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But, When is it Cold?




So, Coors made a breakthrough a la Generra Hypercolor and created bottles whose mountains turn blue when your beer is cold. More specifically, according to an old press release: 

The new Coors Light Cold Certified Bottle features proprietary temperature-sensitive thermal chromatic ink technology that turns the Coors Light mountains from white to blue when the beer is chilled to four degrees Celsius or less, signaling the beer is ice cold and ready to enjoy.

What Coors failed to remember is that I already have a special "temperature-sensitive" device that detects when the beer has reached optimum frigidity. Take a look at it here

2 comments:

Michael Blick Sucks said...

Does shit taste better when it's room temperature or really, really cold? I rest my case.

caitlin said...

I know! I saw another blog about this and the writer said, "Coors has totally cornered the 'people wearing welding gloves who just put new beers in the fridge and mixed them up with the old ones' demographic...How about making it not taste like crap? How many people you got working on that Coors?"

http://jackandroxanne.blogspot.com/2008/06/cold-activated-bottles.html